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How to build your creative confidence | David Kelley – David Kelley | TED Talks Vietsub Song Ngữ
* ABOUT THE TALK:
Is your school or workplace divided between the \creatives\ versus the practical people? Yet surely, David Kelley suggests, creativity is not the domain of only a chosen few. Telling stories from his legendary design career and his own life, he offers ways to build the confidence to create. (From The Design Studio session at TED2012, guest-curated by Chee Pearlman and David Rockwell.)
* EVENT: TED2012
* ABOUT SPEAKER:
– Speaker Name: David Kelley
– Title: Designer, educator
– Intro: David Kelley’s company IDEO helped create many icons of the digital generation — but what matters even more to him is unlocking the creative potential of people and organizations to innovate routinely.
Full English Script:
Translator: Timothy Covell Reviewer: Morton Bast I wanted to talk to you today about creative confidence.
I’m going to start way back in the third grade at Oakdale School in Barberton, Ohio.
I remember one day my best friend Brian was working on a project.
He was making a horse out of the clay our teacher kept under the sink.
And at one point, one of the girls that was sitting at his table, seeing what he was doing, leaned over and said to him, “That’s terrible.
That doesn’t look anything like a horse.” And Brian’s shoulders sank.
And he wadded up the clay horse and he threw it back in the bin.
I never saw Brian do a project like that ever again.
And I wonder how often that happens, you know? It seems like when I tell that story of Brian to my class, a lot of them want to come up after class and tell me about their similar experience, how a teacher shut them down, or how a student was particularly cruel to them.
And then some kind of opt out of thinking of themselves as creative at that point.
And I see that opting out that happens in childhood, and it moves in and becomes more ingrained, even, by the time you get to adult life.
So we see a lot of this.
When we have a workshop or when we have clients in to work with us side by side, eventually we get to the point in the process that’s kind of fuzzy or unconventional.
And eventually, these big-shot executives whip out their BlackBerrys and they say they have to make really important phone calls, and they head for the exits.
And they’re just so uncomfortable.
When we track them down and ask them what’s going on, they say something like, “I’m just not the creative type.” But we know that’s not true.
If they stick with the process, if they stick with it, they end up doing amazing things.
And they surprise themselves at just how innovative they and their teams really are.
So I’ve been looking at this fear of judgment that we have, that you don’t do things, you’re afraid you’re going to be judged; if you don’t say the right creative thing, you’re going to be judged.
And I had a major breakthrough, when I met the psychologist Albert Bandura.
I don’t know if you know Albert Bandura, but if you go to Wikipedia, it says that he’s the fourth most important psychologist in history — you know, like Freud, Skinner, somebody and Bandura.
(Laughter) Bandura is 86 and he still works at Stanford.
And he’s just a lovely guy.
So I went to see him, because he’s just worked on phobias for a long time, which I’m very interested in.
He had developed this way, this, kind of, methodology, that ended up curing people in a very short amount of time, like, in four hours.
He had a huge cure rate of people who had phobias.
And we talked about snakes — I don’t know why — we talked about snakes and fear of snakes as a phobia.
And it was really enjoyable, really interesting.
He told me that he’d invite the test subject in, and he’d say, “You know, there’s a snake in the next room and we’re going to go in there.” To which, he reported, most of them replied, “Hell no! I’m not going in there, certainly if there’s a snake in there.” But Bandura has a step-by-step process that was super successful.
So he’d take people to this two-way mirror looking into the room where the snake was.
And he’d get them comfortable with that.
Then through a series of steps, he’d move them and they’d be standing in the doorway with the door open, and they’d be looking in there.
And he’d get them comfortable with that.
And then many more steps later, baby steps, they’d be in the room, they’d have a leather glove like a welder’s glove on, and they’d eventually touch the snake.
And when they touched the snake, everything was fine.
They were cured.
In fact, everything was better than fine.
These people who had lifelong fears of snakes were saying things like, “Look how beautiful that snake is.” And they were holding it in their laps.
Bandura calls this process “guided mastery.” I love that term: guided mastery.
And something else…
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